Marketing is an important part of running a successful business. The web can be a wonderful tool in that marketing. Today online self-searches are the choice of parents, so keeping your online provider data accurate is critical. Not only the parents use this information but the state does also. This information is used in determining child care needs, costs, state budget, etc. Accurate and current information is vital for the purpose of finding child care and protecting the needs for early childhood education and child care needs across all settings.